A road contractor in Chapra needed coal and wood to heat bitumen on-site — materials that sat outside standard catalogs but carried strong margins and repeat frequency.
SITUATION
A road contractor in Chapra needed to heat bitumen on-site and required coal and wood immediately. These are adjacent inputs that often sit outside core construction-material catalogs, yet they carry strong margins and are purchased repeatedly during execution.
SOLUTION
ConstroMat identified this as a margin-and-frequency opportunity, partnered with coal suppliers, onboarded them, and listed coal grades with standard specs — following the principle of adjacency: materials that co-occur in a workflow.
OUTCOME
The contractor got their materials on time. ConstroMat gained incremental MRR from a new category and strengthened its position as the contractor's default procurement platform.